In addition to our core offerings of search engine optimization and direct email marketing services, Actis eMarketing offers a number of additional web site promotion services. These internet marketing solutions allow us to provide you with a comprehensive eMarketing plan that will drive qualified traffic to your web site from many different sources. A few of the additional web site promotion services offered are listed below: 

Pay-Per-Click Advertising Programs
Link Programs
Online Press Releases

Pay-Per-Click Advertising Programs
Pay-per-click links/ads are like a combination of search engine positioning and targeted advertising. As with search engines, you can target specific keywords. And like targeted ads, you can determine where you want your links to appear. There are a number of options available to take advantage of this approach, ranging from pay-per-click search engines like Yahoo and Google, to targeted keyword-based ads in major directories like Verizon or City Search. In some cases you bid on position, while in others you pay a set rate, much like a banner ad. Actis can manage every aspect of your pay-per-click advertising program, researching your industry's optimal keywords, setting up bid accounts, maintaining positioning, and advising you on the best approach for your business and budget.

Link Programs
When it comes to finding sites online, links from other sites are the second most common method (behind search engines of course). Not only can a solid linking strategy provide you with additional traffic, but it can also help to improve your current search engine rankings. A large number of search engines now integrate link popularity (how many other sites link to yours) as a critical component of their rankings formulas.

With Actis eMarketing's link programs, we set up links from relevant, non-competing websites to drive traffic to your site. Links are placed in industry specific search portals, vertical market exchanges, or specific websites. Typically, this type of program is performed on a monthly basis, with a six-month minimum. The cost per month depends on the extent of the linking activity we will be doing each month, but starts at $200 per month.

Online Press Releases
Getting press mentions online can be incredibly beneficial. In many cases they are even more effective than traditional printed press simply because the mention is usually accompanied by a link to your website, rather than just text in a printed article. If done properly, the exposure can be tremendous for a relatively low cost. A few examples include online news wires, e-zines, online publications, and local news sources.