Search Engine Marketing - search engine optimization and submissions for top search engine rankings positioning.

Search Engine Marketing & Optimization search engine placement services

Getting your company's website properly optimized with good placement and rankings on the major search engines and directories can literally make or break your online business. With Internet revenues now pushing some $400 billion annually, and slightly over 80% of all users relying on search engines to find what they are looking for, can you afford to not be properly listed?

We don't think so, and we're guessing that's exactly why you're here...

What is Search Engine Optimization (SEO)?
Search engine optimization is the process of designing, writing, and coding the web pages for your entire website, so you have done everything possible to have your company's web pages appear at the top of search engine rankings when queries for selected keyword phrases are performed. A few typical terms used when describing SEO services include; search engine marketing, search engine positioning, search engine placement, ranking, registration, and submission. The term optimization is also often used as a generic description for optimizing listings in search directories, which actually work by a different mechanism.

Our Optimization Process
Our philosophy is to assist clients in developing a content-rich, theme based website that is optimized for specific keyword phrases, phrases that are used often by people when they are searching. We always make a point to try and work with the search engines, not against them, which makes for longer lasting top positions. Actis eMarketing uses only professional, ethical, and legitimate methods and tactics to achieve search engine placement and rankings that drive targeted traffic for our clients. With our techniques, there is no danger of your site being banned or blacklisted due to practices which are frowned upon by the search engines.

We begin with an extensive analysis of your industry's keywords to determine what people are truly using when searching for your types of products and/or services. Once the research is complete and you approve the phrases, we will work with you or your company's web developer to make your site as "search engine friendly" as possible (design elements, technologies, layout, etc. can all factor into this). These types of changes are usually relatively minor and most clients do not have a problem implementing them. After the groundwork is set, Actis will then work with you to optimize all the elements of your pages, which may include adding additional text to your existing copy and coding in the HTML (meta tags). Once all of that is complete and approved by you, your site is then manually submitted to and registered with all of the major search engines and directories. Submission typically includes the top 15 search engines/directories, which account for over 90% of today's search engine traffic.

Keyword Research
This is often one of the most overlooked aspects of search engine marketing and optimization because terms that sound good, can often times rarely be used by searchers. It's no different than direct marketing — if you target the wrong terms (or markets), then nothing happens. This is exactly why we dedicate 1-2 days of research analyzing the most effective phrases for your company to target. When reviewing potential keywords, we always take into account the popularity of the most relevant phrases, the competition for the phrases from other sites, and how well they relate to your company's products or services. Popularity is obviously a critical component, but the most popular phrases don't always make for the best targets simply because those terms are often overly competitive and the traffic is usually not as well targeted. We take into account the big picture, make numerous recommendations, and present these to you for approval before going any further. Our goal is simple — to get the most qualified traffic to your site that will result in the highest return on your investment.

Search Directories (Yahoo!, Look Smart, Open Directory):
Online directories are human edited directories of websites that are setup similar to the Yellow Pages in a tree-like format They're also all typically keyword searchable. Getting your site proper placement in the major directories is extremely critical because they can drive maintenance-free traffic for years to come. However, once you are listed, it is extremely difficult to change the description. Therefore, doing it right the first time is absolutely critical. Yahoo! is still the most popular search portal on the Internet, but LookSmart and OpenDirectory are both extremely important as they have partnered with a large number of other popular search engines to provide them with results from their directories (i.e., OpenDirectory powers the primary results at AOL and Netscape's search engines).

Search Engines
The largest search engines for the moment are:

MSN
AOL Search
Lycos
Netscape Search
Excite
Google
Ask Jeeves
GoTo
iWon
AltaVista
HotBot
DirectHit
Webcrawler
FAST (Alltheweb.com)
Northern Light

Services We Offer:
When you choose Actis eMarketing as your search engine marketing and placement experts, we will assist your company in substantially improving your current search engine rankings on a variety of approved terms, increase the quantity and quality of traffic your site gets, and greatly improve your overall exposure on the major search engines and directories. The scope of services varies from project to project based on each client's requirements, but most search engine optimization campaigns include the following:

Keyword research
Search engine friendly copywriting
Keyword and link placement
Site design or element recommendations
Optimization of meta tags and page titles
Site submission and monitoring
Traffic analysis and rankings reporting

Why Optimize for the Search Engines?
When done properly, optimizing your website for the search engines will help to:

Produce large amounts of qualified traffic
Increase the length of site visits
Assist in branding your company and/or products
Consistently generate quality leads for your company's services/products
Give your website continued high exposure for months and years to come

No Spamming or Questionable Tactics
Search engines are constantly on the lookout for websites attempting to spam their indexes, and if caught, you can expect stiff penalties often resulting in getting your site removed and even blacklisted. The same holds true for questionable tactics like cloaking or IP delivery (when you use technology to show an engine one page, but users another). There is no denying that these techniques can get good results if you don't get caught, but is it worth the risk to your business? Our reputation and our client's good rankings are important to us, so we go out of our way to never use any techniques that search engines frown upon or consider unethical.

Guarantees
In the SEO business, guarantees run rampant, but the simple fact of the matter is that search engines and directories are separate entities no one has control over. Because of this, we tell clients up front that we cannot guarantee positioning. However, when you employ Actis as your search engine optimization company, we can assure you that you will be pleased with the results, we can show you examples to prove it, and we can guarantee we will substantially increase both the quantity and quality of traffic your website gets. We have numerous clients with top 10 and 20 positions for a host of competitive terms that are driving traffic and sales to their sites on a daily basis. If you are interested in learning more about our search engine placement services, we are more than willing to share a few of those reports to demonstrate our abilities. However, due to the competitive nature of the listings themselves, we hope you can understand why we do not do that here.

Pricing
Our pricing varies greatly from project to project because every client usually has slightly different requirements. However, we do offer a number of standard packages to cost-effectively suit the needs of most every level of optimization. When necessary, custom packages can easily be tailored to meet individual client needs. Our projects are priced with a one-time fee for the initial setup, research, optimization, and manual submission of your site. While some companies charge for every top listing, we prefer to set expectations up front, so you know what you are getting from the beginning. Paying a large setup fee and another $75-100 for every top 10 or 20 listing can sound inviting, but with all the different engines out there, the numbers can often times add up in a hurry, hitting clients off guard with extremely large and unexpected bills. We are proud to currently have a client with over 200 top 10 and 20 listings on all the major engines, and while we would be happy to get an outrageous check for our services, we simply prefer to let clients know what to expect at the start of their project by offering set pricing.

Ongoing Reporting/Maintenance
While directory listings can last for years without any maintenance, search engines can often times be a different story. We do everything in our power to ensure that you will obtain long-term listings, but the fact remains that search engines will always be constantly evolving. Because of this, we offer all of our clients an affordable reporting and maintenance package to help you see where your rankings are at, and to maintain those good listings over the long-term. Ongoing search engine rankings, reporting, and action/reaction to change can go a long way in preserving your valuable traffic. Reporting and maintenance plans vary based on each client's requirements, and pricing starts as low as $150/month.

Contact Us for a Quote or Free Site Evaluation
For a free site evaluation, or to get a specific quote on our comprehensive search engine marketing services, call us toll-free at 1-877-217-7429, or use one of the many options on our contact page. Actis eMarketing is headquartered in Denver, Colorado, but offers search engine placement services nationwide for companies of all sizes.

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