Actis eMarketing provides professional "spam free"  opt-in email campaigns and direct email marketing services for companies of all sizes. Our comprehensive email marketing solutions include targeted email campaigns from credible opt-in email list sources, and in-house email marketing campaigns using your company's existing internal opt-in lists and house files. 

What is a targeted email campaign?
Opt-in email campaigns are excellent tools for driving targeted traffic, serving as a lead generating solution, or acting as an informative medium for your existing client base (such as a monthly newsletter). Email campaigns can be crucial to building an in-house database, which can be highly valuable as a resource to generate sales with repeat customers, or as a method for conducting emarketing research. Electronic mail campaigns are also a fast and accurate way to test target markets, and they offer a lower cost solution than traditional direct mail campaigns. And to top it off, response rates are typically much higher than for direct mail campaigns. Actis eMarketing offers several targeted, opt-in email campaign solutions for both business-to-consumer and business-to-business companies.

Why are targeted email campaigns valuable to your company?

• Delivers a message to an already receptive audience, a market that has expressed an interest in your products or services.
• Can deliver your message quickly and efficiently. Takes days, not weeks, to coordinate, execute and track the results of an email campaign. Direct mail can take 30 to 60 days to track the results accurately.
• A much lower cost solution than a traditional direct marketing campaign.
• Easy to track, test and evaluate email campaigns. Makes it easier to test market different creatives, offers, and lists.
• Excellent response rates. Email campaigns tend to generate higher response and conversion rates than traditional direct marketing strategies.

Direct Email Marketing Works
The most important aspect of any direct marketing campaign is reaching your targeted audience. Once the appropriate targets have been identified, it is also critical to present them with an effective message. Actis eMarketing not only will research and generate a clean opt-in email list for your target market, but we can also support your campaign with a full service package. What does the full service package consist of? Below are the services offered to accompany your campaign:

• Spam free opt-in email list sources — provide only opt-in or double opt-in lists
• Testing and email delivery — test the creative before the live drop is done. Once the creative is approved by you, Actis will send HTML and/or text versions of your message to the opt-in list selected.
• Tracking and reporting — track click-throughs and successful deliveries for each individual link. In some instances additional advanced tracking may apply.
• Offer suggestions in the creation of your email messages - help create a more effective subject line and message
• If delivering to an already established list of clients, Actis can convert your house-file into an email list that can be mailed to and tracked
• List maintenance — clean up opt-outs and add new subscribers (applies only to in-house database mailings)

The Long-Term Marketing Solution
Direct email marketing campaigns are intended to generate new clients, keep existing clients, and increase the level and quality of customer service your company offers. By continually prospecting and testing new markets, your client base can grow. Tracking customers who have bought from you in the past and continually contacting them with a new message or offer on a regular basis can increase customer loyalty and generate repeat business. Newsletters are also an effective means of continually updating your existing client base with new products or services your company has to offer. Actis has the expertise and experience to be your long-term email marketing solution provider.

Cost
Cost will vary depending on the level of service required.  In-house lists versus opt-in list rentals, number of mailings (monthly newsletter versus one-time campaign), the degree of targeting of the mailing list itself, creative development requirements, and so forth, all factor into determining overall costs. 

Contact Us for a Quote:
To get a quote please use one of our online contact options, or call us toll-free at 1-877-217-7429.  Please be prepared to provide the following information for a quote:

• Target Market, B2B or B2C. Any added defining variables such as age, interests, job titles, income levels, types of industries targeted, location, and any others.
• List size (minimum list size is 5,000 names, recommended is 10,000 names)
• Text, HTML or both for the creative
• Is this a prospecting campaign, mailing to lists of possible new customers? Or is it a house-file campaign, mailing to an already established database of your clients? Actis can provide both types of campaigns.